On 19 August, he made his debut in a 1-0 win over Crystal Palace, winning the Man of the Match award. After implementing a global remote training program with Facebook and Google last year, BBDO has doubled down on data-driven, personalized creativity. The Drum spoke with BBDO Worldwide chief executive Andrew Robertson about the network's decade-plus atop the Big Won Rankings, how the network continues to be a perennial contender, and what lies ahead for the network as the industry faces disruption from all sides. BBDO President and CEO Andrew Robertson explained: "As John said in his note, this virus is having, and will continue to have, a profound effect on the economy, on our clients businesses, and therefore on ours. Other ones die, disappear. In our case, people come to BBDO to do great work, to do the best work that they possible can, cause thats what this company stands for. According to many sources, his estimated net worth is $40 million and his annual salary is about $2.6 million. andrew robertson bbdo salary. Listen to article So if you were spending $300 a month on electricity, youre now spending $900. Notes: He's the son of Vincent Bollore, who owns the Bollore/Havas empire. "Instead of simply hoping for the best, and planning for that, we have taken a very hard look at what we think will happen in both the short and the medium term and taken measures, around the world, to prepare for those scenarios. But in 2012 the company stopped reporting those executives' comp packages in favor of those earned by the corporate officers of its parent company. andrew robertson bbdo salary. The full report will be released on 19 February and will feature top agencies by region, top planners and more details on award winning creatives. Top 10 Best Football Leagues In The World [2023 Ranking] Top List February 13, 2023. The deal also keeps Robertson at Anfield beyond his 32nd birthday, ensuring his prime years will be on Merseyside. Exact numbers are not clear at this stage, however, the New York office laid off somewhere near the high double digits, but no more than 100, say people with knowledge of the matter. AI generated art in advertising: Creative tool or creative replacement? In your eyes, what are the biggest challenges facing the ad industry today? Select from premium Bbdo Andrew Robertson of the highest quality. First up was Wunderman, which has undergone a rapid transformation, with a whole new top leadership in place and a commitment to creative levels, as well as its historical . Like last year, our list contains only one woman. Andrew Robertson of BBDO Worldwide attends the Digital Life Design women conference at the Centre for New Technologies at Deutsches Museum on June. It used to include agency chiefs such as BBDO CEO Andrew Robertson and TBWA Worldwide CEO Tom Carroll, who both earned nearly $9 million two years ago. Notes: This is Pustil's first year on the list. Company: Interpublic (Senior Vice President General Counsel and Secretary). Among the high-level layoffs isGreg Hahn, BBDO New Yorks chief creative officer for the past seven years. Every year. His weight is 70 kg. Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day. But it does. On 21 July 2017, Robertson signed a long-term deal with Liverpool for an initial fee of 8 million. Andy is currently 46 years old. Can you point to any projects that BBDO has spearheaded this year that embody the kind of seamless experience you're talking about? "One of our core people values is they bounce back. In this business you cant avoid or duck all the punches. Notes: In 2013, he took a pay cut after protests from shareholders. SOLUTIONS. We dont really speak about these things,Kloppsaid. Royalty-free Creative Video Editorial Archive Custom Content Creative Collections. Andrew Robertson president and CEO of BBDO Worldwide spoke with UNC School of Media and Journalism Dean Susan King in the Carolina News Studio on Feb. 23. Andrew Robertson has been President and Chief Executive Officer of BBDO Worldwide since June 2004. I think we've managed to build more than our fair share of them, which is one of the reasons we're very close to the deal. That means reshaping our agencies, both in terms of capacity, but also capability, to be competitive for what we think lies ahead. He had 1 child Rocco Robertson. It's predates me and David and goes back through the time of Alan Rosenshine and Bruce Crawford. Some of his early BBDO work includes HBO Voyeur, which picked up Grand Prix in two categories at Cannes, as well as five Golds, a Silver and a Bronze. Notes: Wren's compensation includes personal use of a private jet ($132,841), and a car allowance ($9,120). Wunderman. "Nobody really knows how deep, how long, or how much time it will take to recover. Average BBDO salaries by department include . The Work. For the fifth year in a row, it was named Network of the Year at Cannes and is both the world's most awarded agency network according to The Gunn Report, and Most Creative Network across all communications platforms in The Big Won report. But your ability to take them and bounce back up is what matters. BBDO Worldwide adds value to its clients brands and businesses through its focus on The Work, The Work. Andrew Robertson Salary Profile. "One of our core people values is they bounce back. In this business you cant avoid or duck all the punches. We changed that a little bit with Hendo. Excuse the hideous pun, but that is what we have to do. Over the past six years, it has been honoured as Global Agency of the Year in Ad Age, Adweek and Campaign (three times). 2017.02.3. June 2004. The Reds have so far endured a quiet time in the summer transfer market, with only Ibrahima Konate signing. Notes: The agency holding company environment is consolidating, and Havas is another takeover target. Notes: Roth's pay is artificially high because his compensation "peer" group includes much larger companies like Disney and CBS. BBDO Worldwide CEO Andrew Robertson on advertising shift amid the Coronavirus pandemic. We dont have to talk about people in the background. Andrew Robertson is the CEO of BBDO Worldwide, the monolithic ad agency controlled by Omnicom. Love it to bits here, its home. His perks include $20,000 in matched charity donations. . Notes: Omnicom under-reports who really makes the money in the company. BBDO President and CEO Andrew Robertson explained: "As John said in his note, this virus is having, and will continue to have, a profound effect on the economy, on our clients businesses, and therefore on ours. Gordon Domlija, his dog Harvey, and his exit from Wavemaker. "One of our core people values is they bounce back. In this business you cant avoid or duck all the punches. BBDO is a worldwide advertising agency network, with its headquarters in New York City. BBDO has implemented a significant number of lay-offs, salary slashes and furloughsto help stabilise the network amid COVID-19, Campaign US has learned. His estate also receives an $8.6 million "golden coffin" if he dies. Indeed, Robertson made clear his dream of retiring with Liverpool after questioned on his future earlier this year. It's a business with historically relatively low barriers to entry. He added, "We have a strong agency in BBDO India. For 13 of the last 14 years, BBDO Worldwide has topped The Drum's Big Won rankings, a cumulative account of awards won throughout the year, including including D&AD, Cannes Lions and the Clios.. powerpanel personal unable to establish communication with ups. He has been rewarded with a significant wage increase, with the last contract he signed back in 2019 worth a rumoured 60,000 a week. Robertson added: "Ive been really impressed by, and am grateful for, the willingness of our agency leaders around the world to face into these challenges and do what needs to be done, and by the continued understanding and commitment of our people. Andrew Henry Robertson MBE (born 11 March 1994) is a Scottish professional footballer who plays as a left-back for Premier League club Liverpool and captains the Scotland national team. We have that conviction, we know what we stand for, and people who believe in and want to be part of that, thats what theyll come for. Andrew first came to BBDO in the UK in 1995, joining Abbott Mead Vickers . Creative leader Greg Hahn among high-level talent laid off from BBDO. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. With the Spikes Asia Awards 2023 shortlists out, the Campaign editorial team picks their predicted winners. So youve got know what you stand for. It's a very doughy and fluid system. At BBDO Worldwide, Andrew Robertson has 478 colleagues including Dana Perry (CFO), David Lubars (Chairman & Creative) Chris Brown, who ran DDB in the UK for a very long time made a wonderful observation: Any two fools with a phone can start an advertising agency and often do.. So, the sauce isnt really a sauceit's just a very real commitment as opposed to a publicly-stated intent. Instead of basically riding on the backs of some big global clients and exporting their agencies into new markets, what BBDO did was go country by country to find the top creative agencies. Weve had to take some tough decisions on pay cuts, furloughs, and, regrettably, permanent reductions.". Location New York, NY, US Skills Marketing Marketing Strategy Project Management see more Andrew Robertson Email Address Andrew has a degree in Economics from City of London University. BBDO CEO Andrew Robertson skills up agency during a pandemic Despite the hecticness of COVID-19, BBDO doubled down on employee training on Facebook and Google remotely this year. That means reshaping our agencies, both in terms of capacity, but also capability, to be competitive for what we think lies ahead. In many cases, they took minority positions in those agencies and then over time, increased those minorities to majorities and then those majorities to complete control. The former University of Maryland football player demonstrated his commitment to his company when he cut his salary from $500,000 to $ . Andrew Robertson earns from his professional career as a football player. Andrew Robertson President & CEO at Bbdo Andrew Robertson is based out of New York, New York, United States and works at Bbdo as President & CEO. He switched to Account Management and was appointed to the Board of Ogilvy & Mather in 1986. ", Top news, insights and analysis every weekday. All rights reserved. But I do think it is also about delivering consistently exceptional work across our networks, on our biggest clients. // If you really, really reduce it down, youve got to start with: What do their customers need? Why are we able to do that? But in 2012 the company stopped. One of these agency titans received a one-off payment of $21 million in 2012 and yet he's still not the best-compensated executive in the business. essex county club manchester, ma membership cost . You've got to create demand, justify price premiums for brands and make sure you're capturing that demand as efficiently as you possibly can. The Yturbe family owns a chateau in Normandy. He is the son of the founder of Media Planning S.A., a Spanish media buying agency that was rolled up into Media Planning Group and Havas. Andrew Henry Robertson (born 11 March 1994) is a Scottish professional footballer who plays in the left-back position for Premier League club Liverpool and is the captain of his team Scotland nation's team. Exact numbers are not clear at this stage, however, the New York office laid off somewhere near the high double digits, but no more than 100, say people with knowledge of the matter. And thats what we have to shoot for its not just incremental improvement across the board; youve got to make some big leaps. And that brings up everything, and then you increase the chance of [producing] more of it. That's just not the case. Do you feel that there are specific awards that reflect the industry best? Notes: He is CEO Maurice Levy's presumptive heir. All Rights Reserved. 2004 Andrew Robertson was named president and chief executive officer of BBDO Worldwide BBDO has implemented a significant number of lay-offs, salary slashes and furloughs to help stabilise the network amid COVID-19, Campaign US has learned. Succession planning, we recognise, is one of our most fundamental duties.". Since 2005, BBDO has been honoured as Global Agency of the Year in Ad Age, Adweek (three times) and Campaign (five times). We've noted before that IPG is often regarded as a takeover target. Notes: Nadal was criticized last year for his excessive compensation. For more, sign up for The Drums daily US newsletter here. We say "almost," because a couple of them have very low industry profiles so low we can't find photos of them. the Annual Salary Survey, and supplementary insight from Camapign's Best Places to Work . 2002 Phil Dusenberry retired as chairman of BBDO North America. BBDO Tops The Gunn Report for Recor 2012.07.27. Compensation: $1.5 million (down from $1.6 million), Compensation: $1.7 million (down from $1.8 million), Compensation: $1.7 million (up from $1.3 million), Company: SapientNitro (Managing Director SapientNitro North America and Europe), Compensation: $2 million (up from $1,781,269). "In this business you can't avoid or duck all the punches. Hahn was laid off on Wednesday (April 15) when leadership implemented a number of staff reductions, salary cuts and furloughs across most markets. At its height, more than 2,000 people worked there. But your ability to take them and bounce back up is what matters. Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world. In 2022, Robertson will earn a base salary of 5,200,000, while carrying a cap hit of 5,200,000. Because if you talk about creative leadership, anybody at a good network could give about two, three, maybe 5 or 6 leaders, but I could put together 10, 15, even 20 from around the world. It just means that the things that you do, you have to do even better. My focus is on working even harder so we can achieve more great memories together., Six of the Premier Leagues most overrated goals, including TWO from Wayne Rooney. BBDO Worldwide CEO Andrew Robertson sits with The Drum to discuss its 13th Big Won in 14 years, and the network's future / BBDO Worldwide. Andrew Robertson's networth is currently valued at $32.9 million. Under his leadership, BBDO Worldwide has been named Network of the Year at Cannes five times. Compensation: $3.8 million (down from $4.5 million), Compensation: $4 million (up from $2.1 million). And earlier this month, in the same week that two BBDO agencies teamed up on a major Meta campaign in the Philippines, the network launched Flare Marketplace, a content creation platform that connects brands with creative talent and content creators around the world. of 1. "In this business you can't avoid or duck all the punches. At BBDO, the highest paid job is a Director of Sales at $213,777 annually and the lowest is an Admin Assistant at $47,129 annually. Andrew first came to BBDO in the UK in 1995, joining Abbott Mead Vickers BBDO where he subsequently served as Chief Executive. Advertising agency BBDO Worldwide`s homepage, where you can explore recent work, news, knowledge and see a summary of their history, clients and worldwide locations. Methodology: Our ranking looked at SEC filings and European corporate disclosures. He switched to Account Management and was appointed to the Board of Ogilvy & Mather in 1986. This is his first year on the list. ", Compensation: $9.7 million (down from $12.9 million). Forbes puts his net worth at $4 billion, up from $1.6 billion last year. We have shown you can create great work around the world on international and local clients. Follow Bloomberg reporters as they uncover some of the biggest financial crimes of the modern era. The company used to be located at 12 CHURCH ROW CHAMBERS, LONGTON, PRESTON, PR4 5PN. Hahn has been with the agency for nearly 15 years and has helped produce some of its most iconic campaigns for top brands. Heres what the industry heavyweight had to say. We use cookies to improve your experience and to analyse our traffic. That means reshaping our agencies, both in terms of capacity, but also capability, to be competitive for what we think lies ahead. A plan was devised and successfully implemented to sell about one third of the company to BBDO and one third of the company to staff, with the remaining third to be held by Peter and John Clemenger. Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics. Last week, Wieden+Kennedy snagged Fords global business out from under BBDO. He had a huge role in setting up Publicis' digital unit. . Levy is less well paid on an annual basis than Saatchi & Saatchi CEO Kevin Roberts, even though he is Roberts' boss. We really do. Compensation: $2.2 million (up from $1,730,741)Company: Havas (board member, founder of BETC Euro RSCG)Notes: She is the only woman on BI's Advertising Rich Listwhich tells you something about who makes the real money on Madison Avenue. In your tenure at the helm of BBDO Worldwide, what have you been most proud of, in terms of what the agency network has achieved and what youve personally achieved as a leader? CONTENT. There are hundreds, maybe even thousands, of agencies in the US providing services to clients, and the nature and quality of those services vary across time. On June 3 2013, He signed for Scottish premiership at Dundee united along with Queen's park teammate Aidan Connolly. Andrew Robertson was born on March 11, 1994 (age 28) in Glasgow, Scotland. Andrew Robertson earns 160,000 per week, 8,320,000 per year playing for Liverpool F.C. He currently resides in Glasgow, Scotland, UK. Look, my aim is to finish at Liverpool, and Id love to finish at Liverpool, he said. That might not seem like a lot, but three times is a lot. Chris Thomas, Director Kazutoyo Kato, Director For 13 of the last 14 years, BBDO Worldwide has topped The Drums Big Won rankings, a cumulative account of awards won throughout the year, including including D&AD, Cannes Lions and the Clios. In 2001, he moved to BBDO North America to serve as President and CEO. He exercised 205,610 options at $28.88 during the year. "Instead of simply hoping for the best, and planning for that, we have taken a very hard look at what we think will happen in both the short and the medium term and taken measures, around the world, to prepare for those scenarios. He exercised an additional $3.3 million in stock and options during the year, and. However, Liverpool are being linked with a late transfer window splurge to sign a Danish star, having reportedly watched him in action on Monday. Apr 17, 2020 04:28:00 AM | Article | Oliver McAteer Share -. It has been named Network of the Year at Cannes a record-setting seven times and the world's most awarded creative agency network for 13 years in a row. I believe that the last two years for us, but also across the industry - theres been a lot of good. Theres no place Id rather be! But the point is, the network was built from the markets up, not on the back of a key global client or that we colonized other countries with our agency brand. Known for his vision, athleticism and physical power, Robertson is often considered to be one of the best full-backs in the world. Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events. Andrew Robertson of BBDO gave his welcome notes to the ROI Festival attendees This requires us to plan in a very different way and then to create in a different way you're still going to be very, very strong creative platforms. andrew robertson bbdo salary. My focus is on working even harder so we can achieve more great memories together #YNWA pic.twitter.com/5vPrOPaLXN, Andy Robertson (@andrewrobertso5) August 24, 2021, Right now Ive still got a good length on my contract, I want to stay here forever and I hope to retire here, but you know if I keep going and I feel fit and I feel healthy, but when you get into your 30s things change, Id love to retire at this club., Upon signing his new deal, Robertson said: Theres no place Id rather be. Time will come to make that decision. Almap. Indies such as Droga5 have tried to stake their claim as well. In 2001, he moved to BBDO North America to serve as President and CEO. Roth is actually heavily incentivized to sell the company: he will receive a $23.4 million takeover fee if that happens. Our new premium service offering bespoke monitoring reports for your company, Strategic Communications Manager (Worldwide), Hybrid Theory, London (Central), London (Greater), Strategic Communications Manager (Public Affairs and Community Projects), Rare Selection, London (Central), London (Greater), The 7 benefits of joining first-party data with addressable TV, 5 ways YouTube is changing the media landscape, Live in the moment: why live content resonates with the behaviours of Gen Z. The measure, which were put in place on Wednesday, comes after Omnicom Group CEO John Wren sent a memo to all 70,000 staff explaining that staff reductions, salary cuts and furloughs were inevitable at this stage. Compensation: $875,381 (down from $983,755), Company: Havas Worldwide (chief development officer). He plays for The Scottish 23-year-old underwent a In 2019, Robertson will earn a base salary of 2,600,000, while carrying a cap hit of 2,600,000. Exact numbers are not clear at this stage, however, the New York office laid off somewhere near the high double digits, but no more than 100, say people with knowledge of the matter. It won't affect every category, but there's going to be both cost pressure and demand [issues]. BBDO Worldwide Andrew first came to BBDO in the UK in 1995, joining Abbott Mead Vickers BBDO, where he subsequently served . You got to have an absolute conviction of the value that you bring to your clients, which I think we do. Andrew Robertson net worth mostly comes from his salary as a footballer, though, he is also endorsed by Nike. If theres a jump ball on any one issue, the side of the argument that elevates the quality of the work will win. The cost-cutting measures are far-reaching and vary in severity across markets as COVID-19 continues to ravage economies at different intensities. by Johanna McDowell (@jomcdowell) NEW YORK CITY: Day 1 of the 2015 AdForum Worldwide Summit saw us visiting a total of eight agencies three network agencies and five independents which has to be a record!. Andrew is currently 26 years old. Sign up for our newsletter to get the news, trends and strategies that advertising and media pros want to know delivered weekly to your inbox. has been rewarded with a significant wage increase, with the last contract he signed back in 2019 worth a rumoured 60,000 a week. Andrew Robertson joined BBDO in the UK in 1995 at Abbott Mead Vickers BBDO and where he became chief executive. Jurgen Klopp paid just 8m for the energetic . Then, when theres a decision, we will tell you. And now it is the turn of reliable left-back Robertson to commit to the cause, with the player signing up for another five years. sicily villas for sale. Andrew Robertson has been President and Chief Executive Officer of BBDO Worldwide since June 2004. Pharrell Williams being appointed as the creative director at Louis Vuitton has nothing to do with influencer marketing or personal branding. In the case of the Effies, youre judged for the quality of the outcome. But BBDOs chief executive officer Andrew Robertson whos helmed the Omnicom-owned agency network since 2004 appears more confident than ever in the future of the firm. Klopp though has hinted that things are pressing well with Salah, though is refusing to go into details. Compensation: $24.4 million (up from $4.5 million). He began his advertising career at Ogilvy & Mather as a Media Planner. The company was in business for 1 year and 5 months. He is the brother of Fernando Rodes Vila, for former CEO of Havas Worldwide. So we are all adults, all professionals and when there are talks, there are talks. We started with really good agencies and turned them into a network rather than building a network that we tried to make creative. One thing is because of the depth and breadth of the awards that we win through our network across our client list. The cost-cutting measures are far-reaching and vary in severity across markets as COVID-19 continues to ravage economies at different intensities. Li is a bright spot in Chinas sports marketing scene and has accomplishments to match. Andrew Robertson started his career professionally at Queen's park. United States. His first full year on the job brought . Creative leader Greg Hahn among high-level talent laid off from BBDO. Andrew Robertson was born in Glasgow, Scotland on March 11, 1994.Scottish defender who was named to the PFA Scotland Team of the Year for the 2013-14 Scottish Premiership season in his lone season at Dundee United. The reason were able to win at Cannes and win The Gunn Report, and The Drum Big Won? Andrew Robertson is 27 years old and was born in Scotland. Hahn has been with the agency for nearly 15 years and has helped produce some of its most iconic campaigns for top brands. Thats from the first day when he came back, absolutely great. . Right at the very heart of our ambition for 2023 is to produce more really breathtakingly brilliant work. Andrew Robertson signed a 5 year / - contract with the Liverpool F.C., including an annual average salary of -. "The big shift we've been trying to make with our training over the last 12 months was to move from understanding and learning into exercising and implementing what we're learning directly." Indeed, some reports claim his new deal takes him to 100,000 a week a hefty increase. "Bloomberg Opinion" columnists offer their opinions on issues in the news. All rights reserved. BBDO's Worldwide CEO Andrew Robertson on lessons learned from remote training. andrew robertson bbdo salary. Weve seen Deloitte and Accenture start creating their own marketing offerings. Notes: Most of his compensation is a massive deferred payment of 16 million euros ($21 million) he's earned prior to his imminent (but oft-delayed) retirement. Andrew Robertson. shootonline.com AlmapBBDO So Paulo, BBDO Worldwide, MJZ, P&G, W+K, WPP Among Cannes Lions' Decade Toppers According to SalarySport, he receives about $195,000 per week, which makes his annual compensation about $10.19 million. Compensation: $12.4 million (up from $4.5 million), Compensation: $14.8 million (down from $15.4 million). It almost comes back to where we started. The measure, which were put in place on Wednesday, comes after Omnicom Group CEO John Wren sent a memo to all 70,000 staff explaining that staff reductions, salary cuts and furloughs were inevitable at this stage. Some of his early BBDO work includes HBO Voyeur, which picked up Grand Prix in two categories at Cannes, as well as five Golds, a Silver and a Bronze. And we know peer review is a pretty effective way to get your work assessed. 3 Luglio 2022; common last names in kazakhstan; medical careers that don't require math in sa . Autor de l'entrada Per ; Data de l'entrada superstore clinic phone number; pinewood forest apartments greensboro, nc a andrew robertson bbdo salary a andrew robertson bbdo salary Compensation: $10.6 million (flat from $10.7 million last year). The average estimated annual salary, including base and bonus, at BBDO is $119,351, or $57 per hour, while the estimated median salary is $119,132, or $57 per hour. Compensation: $714,144 (down from $1,669,243), Compensation: $763,165 (up from $540,678), Compensation: $810,228 (down from $1.6 million), Compensation: $826,122 (down from $1,608,787), Company: MDC Partners (chief accounting officer). Notes: He earns more on an annual cash basis than his boss, Publicis Groupe CEO Maurice Levy. He later moved to head up BBDO North America and has led the global network since 2004. // Andrew Robertson's Life Path Number is 1 as per numerology. His annual gross for the year of 2.7 million euros was down from last year 3.6 million. Notes: Read is a potential successor to CEO Martin Sorrell. Market value Current market value: 55.00m Highest market value: 80.00m Dec 10, 2019 Last update: Nov 3, 2022 Market value details What are your top priorities as we head into 2023? We're doing it, but it's not all [easy]. Do you see BBDOs high level of creative consistency as the enduring quality for talent to come in, create great work, and stick around? Looking into 2023, the biggest challenges are macroeconomic. . And of course it varies to some degree by vertical and by market. Our goal now is to adopt a new planning process and thrive in this world where we have to pivot to more addressable media, but still leverage the real, real value of creativity. And someone having celebrated 68 birthdays, who has routinely worked 80+-hour weeks for 27 years, may one morning decide to start a new venture or even seek to discover what weekends can be like. He is a past Chairman of The Advertising Council. Thanks to everyone for the incredible support from day one until now. Weve had to take some tough decisions on pay cuts, furloughs, and, regrettably, permanent reductions.". Who are the best-paid people in advertising? Weve had to take some tough decisions on pay cuts, furloughs, and, regrettably, permanent reductions.". Meet United Airlines chief trash officer, Oscar the Grouch. I&S BBDO Inc. announced that the new management team has been appointed at the General Shareholders Meeting held on March 26th, 2021 as follows: Details.
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